In 1989, Tunisian designer Max Azria launched BCBGMAXAZRIA, an acronym for “bon chic, bon genre” (“good style, good attitude”). This brand caters to the true modern woman, with hints of both European and American elegance emanating from Azria’s personal history. Offering high fashion at modest prices resulted in Azria’s 1998 induction into the CFDA. BCBGMAXAZRIA is a staple Hollywood label, with stars like Halle Berry, Angelina Jolie, Rachel Bilson, Eva Mendes, and Alicia Keys gracing red carpets in Azria’s designs. A great pick for dressing up and going out, wear to holiday and wedding parties, enjoy BCBGMAXAZRIA's sophisticated sexiness and feminine flare.