FENDI

Italy
Brand Profile
Brand Profile

FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.

Seasons

Line / Collection

  • KAN I

    The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.

    The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.

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  • BAG BUGS

    Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.

    Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.

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  • BY THE WAY

    A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.

    A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.

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  • PEEKABOO

    When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.

    When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.

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  • 2 JOURS

    Originally designed by Silvia Venturini Fendi for the Fall 2012 collection, the splendid, sophisticated new Fendi 2Jours bag has been introduced into the main collection and reissued in special editions for the Milan runways. Its versatility and enduring style is reflected in the name—a play on the dualism concept each Fendi design embodies—the number 2 and the French adverb "toujours," which means "always."

    Originally designed by Silvia Venturini Fendi for the Fall 2012 collection, the splendid, sophisticated new Fendi 2Jours bag has been introduced into the main collection and reissued in special editions for the Milan runways. Its versatility and enduring style is reflected in the name—a play on the dualism concept each Fendi design embodies—the number 2 and the French adverb "toujours," which means "always."

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  • 3JOURS

    A new and improved version of the 2JOURS, the 3JOURS solved the issue of the pain of holding a heavy bag, a con of a functional bag that can offer a lot of storage with its wide gussets, by attaching a shoulder strap that relieves some of the weight.

    A new and improved version of the 2JOURS, the 3JOURS solved the issue of the pain of holding a heavy bag, a con of a functional bag that can offer a lot of storage with its wide gussets, by attaching a shoulder strap that relieves some of the weight.

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  • SELLERIA

    The SELLERIA is a model that is often seen in colllaborations with other models from FENDI, such as the LEI SELLRIA. It changes any model into a much more relaxed version, as the SELLERIA changes the shape to one that dips in the middle, giving a more casual yet elegant impression.

    The SELLERIA is a model that is often seen in colllaborations with other models from FENDI, such as the LEI SELLRIA. It changes any model into a much more relaxed version, as the SELLERIA changes the shape to one that dips in the middle, giving a more casual yet elegant impression.

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  • STRAP YOU

    STRAP YOU is a shoulder strap that attaches to any FENDI bags. Can act as a pop of color to a simple handbag or provide cohesion to a same colored bag, the piece adapts to any outfits or scenes.

    STRAP YOU is a shoulder strap that attaches to any FENDI bags. Can act as a pop of color to a simple handbag or provide cohesion to a same colored bag, the piece adapts to any outfits or scenes.

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  • KARLITO

    KARLITO was created in celebration of the legendary designer Karl Lagerfield's 50th anniversary as a creative director for FENDI Women's Collection. The close resemblance to Karl and its colorful fur makes this a popular item to add on any accessories.

    KARLITO was created in celebration of the legendary designer Karl Lagerfield's 50th anniversary as a creative director for FENDI Women's Collection. The close resemblance to Karl and its colorful fur makes this a popular item to add on any accessories.

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Popular Categories

Wallets & Card Cases, Shoulder Bags, Handbags are FENDI's most popular now.

Items

Mini Handbag / Black Flowers
 
Mini Handbag / Black Flowers
$35,306.20 HKD
Handbags
 
Handbags
$18,470.68 HKD
$14,775.08 HKD20% off
Lei Selleria Boston Bag / Taupe Grey
 
Lei Selleria Boston Bag / Taupe Grey
$18,111.38 HKD
3Jours Mini Handbag / Black
 
3Jours Mini Handbag / Black
$15,508.33 HKD
Shoulder Bags
 
Shoulder Bags
$11,691.01 HKD
$9,422.32 HKD19% off
Mini Handbag / Dark Blue
 
Mini Handbag / Dark Blue
$16,241.59 HKD
Runaway Regular Tote Bag / Black
 
Runaway Regular Tote Bag / Black
$20,956.41 HKD
$17,634.77 HKD15% off
Double Micro Shoulder Bag With Flowers / White
 
Double Micro Shoulder Bag With Flowers / White
$25,773.89 HKD
Bi-Color Handbag / Charcoal Grey & Grass Green
 
Bi-Color Handbag / Charcoal Grey & Grass Green
$23,057.92 HKD
$18,661.25 HKD19% off
Handbags
 
Handbags
$10,155.58 HKD
Striped Shoulder Bag / Tan & Navy
 
Striped Shoulder Bag / Tan & Navy
$28,706.91 HKD
Handbags
 
Handbags
$13,821.85 HKD

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