FENDI

Italy
Brand Profile
Brand Profile

FENDI can be traced all the way back to 1925, when couple Adele and Edoardo Fendi opened their fur and leather goods shop in Rome, Italy. Not long after, when sound was introduced into film and a second wave of popularity swept over cinema, was fur also introduced into the film industry and Fendi's furs quickly became the symbol of cinematic glamour. In 1946, the five Fendi daughters joined the design team, building upon their family's traditional Italian craftsmanship with innovative design. Alongside Silvia Venturini Fendi (accessories and menswear Creative Director), Karl Lagerfeld joined the house as Creative Director for fur and RTW in 1965. Lagerfeld introduced "fun furs," revolutionizing the face of fur into something a little less overwhelming with prestige and a little more jovial and amusing; this resulted in the brand’s famous double-F monogram. And in the '90s, Fendi outdid itself again in the realm of cinema, with its "Baguette" bag debut on Sex and the City’s stylish independent female character, Carrie Bradshaw. Turning into the ubiquitous international “It bag,” there are over 1,000 variations in its design now. Modern day Fendi shows off their light sense of humor even more with their furry "bag bugs," a favorite accessory of celebrities and stylists alike.

Seasons

Line / Collection

  • BAG BUGS

    Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.

    Made its debut in womens as the brand's first ever character. Angery, sad, smug...the fur bag charms come in all types of expressions and have been added on not only bags, but also shoes and jewelry.

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  • KAN I

    The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.

    The feature of the Kan I is the contrast beween the square shape of the body and the femine touch of the studs. It is a fabulous design with an extremely girly details with the bows and ribbons, with an edgy touch.

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  • PEEKABOO

    When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.

    When taken a look of the inside, this model will definitely offer a suprise at how high the quality is of the material and design. It is a popular bag for its elegant single handle and conservative look. The bag can be closed by turning the palladium plated lock with one hand.

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  • BY THE WAY

    A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.

    A small boston bag introduced in 2014, the BY THE WAY offers an elegant elongated shape with 2 very short handles. It can also be held on the shoudler, as it comes with a convenient shoulder strap. The material of the bag is calfskin taken from less than 6-month-old calves, which provides a soft touch to the hand and is much more durable in terms to fading than regular leather.

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  • 2 JOURS

    Originally designed by Silvia Venturini Fendi for the Fall 2012 collection, the splendid, sophisticated new Fendi 2Jours bag has been introduced into the main collection and reissued in special editions for the Milan runways. Its versatility and enduring style is reflected in the name—a play on the dualism concept each Fendi design embodies—the number 2 and the French adverb "toujours," which means "always."

    Originally designed by Silvia Venturini Fendi for the Fall 2012 collection, the splendid, sophisticated new Fendi 2Jours bag has been introduced into the main collection and reissued in special editions for the Milan runways. Its versatility and enduring style is reflected in the name—a play on the dualism concept each Fendi design embodies—the number 2 and the French adverb "toujours," which means "always."

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  • DOTCOM

    Can be distiguinshed by its soft smooth leather and boxy-shape, the DOTCOM's uniqueness lies in its fascinating functionality. It comes with a removable clutchbag that, when put inside the handbag itself, can be seen from the small dot on the outside, hence the name "DOTCOM".

    Can be distiguinshed by its soft smooth leather and boxy-shape, the DOTCOM's uniqueness lies in its fascinating functionality. It comes with a removable clutchbag that, when put inside the handbag itself, can be seen from the small dot on the outside, hence the name "DOTCOM".

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  • BAGUETTE

    Comes in endless combinations of color, material and pattern, the BAGUETTE is a small size handbag that is rectangular like baguette. Every model features the FF logo buckle and detachable shoulder strap.

    Comes in endless combinations of color, material and pattern, the BAGUETTE is a small size handbag that is rectangular like baguette. Every model features the FF logo buckle and detachable shoulder strap.

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  • STRAP YOU

    STRAP YOU is a shoulder strap that attaches to any FENDI bags. Can act as a pop of color to a simple handbag or provide cohesion to a same colored bag, the piece adapts to any outfits or scenes.

    STRAP YOU is a shoulder strap that attaches to any FENDI bags. Can act as a pop of color to a simple handbag or provide cohesion to a same colored bag, the piece adapts to any outfits or scenes.

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  • 3JOURS

    A new and improved version of the 2JOURS, the 3JOURS solved the issue of the pain of holding a heavy bag, a con of a functional bag that can offer a lot of storage with its wide gussets, by attaching a shoulder strap that relieves some of the weight.

    A new and improved version of the 2JOURS, the 3JOURS solved the issue of the pain of holding a heavy bag, a con of a functional bag that can offer a lot of storage with its wide gussets, by attaching a shoulder strap that relieves some of the weight.

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Popular Categories

Shoulder Bags, Wallets & Card Cases, Handbags are FENDI's most popular now.

Items

Sneakers
 
Sneakers
$7,089.66 HKD
Shoulder Bags
 
Shoulder Bags
$19,783.52 HKD
Unisex A4 Plain Leather Totes
 
Unisex A4 Plain Leather Totes
$21,666.60 HKD
Unisex A4 2WAY Plain Leather Backpacks
 
Unisex A4 2WAY Plain Leather Backpacks
$19,858.55 HKD
Unisex 2WAY Plain Leather Clutches
 
Unisex 2WAY Plain Leather Clutches
$16,009.88 HKD
Plain Leather Clutches
 
Plain Leather Clutches
$21,208.96 HKD
Unisex A4 Plain Leather Backpacks
 
Unisex A4 Plain Leather Backpacks
$19,408.41 HKD
Unisex Plain Leather Clutches
 
Unisex Plain Leather Clutches
$10,810.79 HKD
A4 2WAY Plain Leather Messenger & Shoulder Bags
 
A4 2WAY Plain Leather Messenger & Shoulder Bags
$18,500.63 HKD
Long Wallets
 
Long Wallets
$6,076.85 HKD
Long Wallets
 
Long Wallets
$5,926.81 HKD
2WAY Plain Leather Elegant Style Handbags
 
2WAY Plain Leather Elegant Style Handbags
$48,059.63 HKD

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